ATTITUDE AND PRACTICES TOWARDS FAST-FOOD IN MAKURDI METRPOLIS, BENUE STATE

Abstract

This study was conducted to investigate attitudes and practices of Makurdi metropolis residents towards fast food. Specific objectives were to assess the attitudes towards fast food among Makurdi residents and investigate practices relating to fast food in the study area. The study adopted survey design while convenience sampling was used to select 200 samples. Percentages were used to analyze
data obtained through questionnaire. The study found that fast-food locations mostly patronized Makurdi residents included Chicken Republic, Tito Gate, Steam Fast, Dexters, Test and See and D’Fudi. Popular fast food patronized by the residents are bread, got Ice-Cream, cake/Pies and Doughnut, Yoghurt/snacks, shawarma, French fries and Burgers. The residents mostly patronized the
fast-food twice and three times a week. Lunch and break-fast was the most popular meals eaten at fast- food restaurant. Quality of environment and saving cooking time were the major motivations for patronizing fast foods. The study therefore recommended for awareness creation for people to change their attitude and practices concerning fast-food and regulating the nutritional requirements by food regulating agencies.