Strategic Planning and Corporate Performance in Adama Beverages. Yola, Adamawa State, Nigeria

Abstract

Strategic planning is the engine that drives corporate performance fuel it with creativity, innovation, and determination. The study looks at strategic planning and corporate performance in Adama Beverages. Yola, Adamawa State. The study adopted a survey research design; the population of the study is 452 employees of Adama beverages in Adamawa State. Data were collected from using questionnaire on a Likert four-point scale. The sample size of 109 was determined using Taro Yamane Statistical Formula, and data were collected and analyzed with Pearson product moment correlation analysis and multiple regression. The findings reveal significant positive and significant relationship between strategy formulation and corporate performance, also strategy implementation have a positive and significant relationship with corporate performance. And finally, the study found a negative and insignificant relationship between strategy evaluation and corporate performance. The study therefore, recommends continuous assess and refine strategies to ensure they remain relevant, effective, and align with organizational goal. Vision statement should be clearly and well defined, its mission statement should reflect the core purpose of the organization, and employees’ interest should align with the organization’s values and its strategic decisions. Adama Beverage should build on the existing momentum by continuing to implement strategies that have a positive impact on employees’ performance. Adama Beverages should also ensure that the metrics used to evaluate strategies align with employees performance goals.