Utilization of Technological Innovations and Breweries Business Growth in Post Covid 19 Era in South Western Nigeria

Abstract

The study examined the utilization of technological innovations and breweries business growth in post COVID 19 era in Southwestern Nigeria. One research question and two hypotheses guided the study. A descriptive research design was used in the study. Population comprised 6,206 staff from International Breweries PLC in Southwest Nigeria. Using purposive sampling, four plants were selected, and a sample of 1,563 staff participated. Questionnaires used comprised: Technology Skills Questionnaire (TSQ) with a reliability coefficient of r = .93 and Business Growth Questionnaire (BGQ) with r = .95. Research question was answered using descriptive statistics. Inferential statistics were used in testing hypotheses. The findings indicated that Artificial Intelligence, cloud computing, internet, networking, analytics and machine learning skills were among required technological innovations for Breweries business growth. The findings showed a positive and significant relationship between technological innovations utilization and breweries business growth (r = 0.692***, N=1563, ρ < 0.05). There was composite contribution of technological innovations utilization to breweries business growth. International Breweries (PLC) should continuously invest in technological innovations. This could involve establishing dedicated innovation teams or departments, providing training programs focused on new technologies, and fostering a corporate culture that encourages experimentation and the development of new ideas.