Radio Broadcasting and the Adoption of Agricultural Innovations Among Farmers in Niger State, Nigeria

Abstract

This study investigates the theoretical connections between radio broadcasting and the adoption of agricultural innovations by farmers in Niger State, Nigeria. It proposes a framework illustrating how radio broadcasting can impact farmers' adoption of the innovations through pathways such as awareness, knowledge, attitude, and behavior change. The study is conceptual, relying on a review of existing literature and is grounded in the diffusion of innovation theory. The study identifies local languages, direct communication, farmer-focused programming, expert interviews, visual aids, public service announcements, partnerships with agricultural agencies, and interactive programming as a few of the tactics radio broadcasters use to promote agricultural innovations to farmers. It suggests creating a specialized agricultural radio station to deliver pertinent and timely information and creating content that will specifically cater to the requirements and worries of farmers in Niger State.