Use of Memes by Unizik Netizen’s on Tiktok as a Form of Nonverbal Communication Expression

Abstract

This study analyzed the shift from blogs to Tiktok in Nnamdi Azikiwe University Netizens and the use of memes as a form of nonverbal communication. The study examined several factors which might have led to this transition from blogs to Tiktok, as well as the increasing use of memes as a form of nonverbal communication on Tiktok. Anchored on the medium theory and the uses and gratifications theory, the study adopted the survey research method in obtaining quantitative data from 380 respondents aged 16 – 30 years. The research found that Tiktok has become increasingly popular among young people, and that it offers new opportunities for
expression and connection that were not possible with traditional blogging platforms. Memes have also become an important part of online communication, offering a creative and playful way to express oneself. The study concluded that the use of memes and Tiktok is changing the way people communicate, and this shift has implications for both individual expression and social interaction.