Sexism and the Mass Media in Nigeria: Issues and Challenges

Abstract

The Paper examines Sexism and the Mass Media in Nigeria: Issues and Challenges. The paper discusses how women, both at the national and international levels struggled for the enforcement of their rights through various ways and means, some obstacles that militate against women liberation and equality are also considered. The paper argues that the media rather than portraying positive roles for women equality and participation instead project the general views of the society that women are inferior to men. The media exploit nudity in women as to generate income through advertising. The paper recommends that the media should play positive roles by mobilization and sensitization of women, portraying women in positive light; and that more women should be accommodated in the mass media, particularly at the managerial and leadership levels of media organizations.