Public Relations and the Management of Students in Selected Tertiary Institutions in Taraba State, Nigeria

Abstract

This study examined the extent of recognition and application of public relations in the management of students in selected tertiary institutions in Taraba State, Nigeria. The study was anchored on excellence theory. The study adopted a survey design. The instrument for data collection was questionnaire. In this regard, the study administered 380 copies of the questionnaire on the respondents. The collected data were presented, analyzed and interpreted both quantitatively and qualitatively. Findings revealed that selected tertiary institutions poorly apply public relations to achieve harmony with their students. The study concluded that the extent public relations is applied by the management of the selected tertiary institutions in Taraba State in managing the relationship with their students is very low. It therefore, recommended among others that tertiary institutions in Taraba state should be conscious of what public relation can do for them by effectively applying it in achieving a harmonious relationship with their students.