An Assessment of Public Relations Approaches in Managing EFCC’s Corporate Image

Abstract

This study examined public relations approaches adopted in managing EFCC’s corporate image. The study was anchored on the theoretical frameworks of excellence theory and transfer process model. The study adopted mixed methods design. Data were collected through the instrument of questionnaire. Result of the findings revealed that although EFCC recognizes public relations, it
does not apply it effectively, hence its corporate image before Nigerians is not very positive as respondents felt that the anti-graft body is not always neutral in its operations. Findings also indicated that respondents felt the commission is a tool in the hands of the ruling party to fight against opposition parties. The study, therefore, concluded that the commission is not in the complete know about what public relation entails. Based on the findings, the study recommended that there need for the commission to embrace public relations as a management tool for discharging its functions. The commission should also ensure that only trained public relations
personnel are employed to manage the public relations and communication related offices of the commission across the nation.